Microstax Revenue Engine Lead Automation System

Lead Automation System
for Service Businesses
That Books More Jobs

You're already getting leads. The problem is how many quietly slip away before anyone follows up. The Microstax Revenue Engine™ catches every inquiry, replies in seconds, and keeps following up until the job's booked.

See Where Your Jobs Are Leaking
Find out where your business may be losing leads.
★★★★★
Trusted by home service businesses across the US
Revenue Engine - Live Dashboard
System Active
Navigation
📊Pipeline24
📞Missed Calls
📅Bookings
⚡Follow-Up
Reports
📈Revenue
🎯Conversion
Pipeline Overview
This month • Live
New Inquiries
24
+3 today
›
Contacted
21
87% rate
›
Appointment Set
16
67% rate
›
Closed / Won
11
46% close
Recent Activity
Apex Roofing - appointment confirmed for Friday 10am
2 min ago
Missed call recovered - automated text sent to James M.
14 min ago
New inquiry - Summit HVAC lead entered pipeline via web form
31 min ago
Follow-up complete - Clearview Legal, Day 3 sequence replied
1 hr ago
94%
Missed Calls Recovered
3×
More Leads Captured
2 min
Avg. Response Time
Lead Capture
Instant Response
Automated Follow-Up
Missed-Call Recovery
Appointment Booking
Conversation Tracking
Pipeline Visibility
Booked Jobs
Lead Capture
Instant Response
Automated Follow-Up
Missed-Call Recovery
Appointment Booking
Conversation Tracking
Pipeline Visibility
Booked Jobs
A System That Works

A System That Turns Inquiries Into Jobs

When someone contacts your business, what happens next determines whether you win the job.

Many service businesses rely on manual processes.

Calls get missed.
Form submissions sit unanswered.
Follow-ups never happen.

The Revenue Engine creates a structured system that captures leads, responds instantly, and continues the conversation automatically.

See How It Works
Revenue Engine Flow
Inquiry Comes In
Call, form, text, or message, captured automatically
Any channel
Instant Response Sent
Lead receives a reply in seconds, not hours
Under 60 seconds
Follow-Up Continues
Automated sequences keep the conversation moving
Always-on
Job Booked
More inquiries become booked jobs
Revenue in
Service Businesses

Service Businesses Powered by the Revenue Engine

20+
service businesses
running the Revenue Engine
Roofing
Apex Roofing
Residential contractor
2×
Booking rate doubled in 60 days
"Before Microstax, we were losing three or four solid leads a week from slow follow-up. Now the system responds in minutes and our booking rate has nearly doubled."
Marcus T., Owner, Apex Roofing
HVAC
Summit HVAC
↑
40% more appointments booked per month
Professional Services
Clearview Legal
↑
Predictable consultation pipeline established
Remodeling
Crestwood Build
↑
Response time cut from hours to under 2 minutes
Plumbing
Metro Plumbing Co.
↑
Missed call recovery rate up to 94%
3×
More leads captured each month
94%
Missed call recovery rate
2 min
Average response time after install
20+
Service businesses running the system
The Real Problem

Why Most Service Businesses Lose Leads

Most service businesses think the answer to growing revenue is getting more leads.

But leads are already coming in. The issue isn't volume, it's that there's no reliable system to handle them once they arrive. The business is reactive, not structured.

When you're on the tools, running a crew, or managing a job, responding to every inquiry the moment it comes in is impossible. Leads arrive at the worst times, and without a system, most of them simply disappear.

Speed matters more than most businesses realise. 78% of customers hire the first business that responds. Even a one-hour delay dramatically reduces the chance of winning the job.

The problem isn't your marketing. It's the gap between when a lead arrives and when someone actually responds, and right now, that gap is costing you jobs every week.
INCOMING LEADS 📞 Call 📬 Form 💬 Text MISSED CALL No follow-up FORM IGNORED Hours pass MESSAGE BURIED Gone cold NO FOLLOW-UP Job goes elsewhere ~20% booked ~80% of leads never convert without a structured system
The Cost of Inaction

The $10,000 Missed Call Problem

For many service businesses, a single job can be worth thousands of dollars.

Now consider what happens when calls or inquiries go unanswered.

If just a few opportunities slip through the cracks each month, the lost revenue adds up quickly.

Most businesses never realize how much they are losing because the leads simply disappear. They go to the next contractor who answered the phone.

The issue isn't always marketing. Often the real problem is the system handling incoming leads. That's exactly what the Revenue Engine is designed to fix.
$1,500
A single roofing inspection or HVAC service call
$3,000
A mid-size repair job or remodeling estimate
$5,000
A larger project or full installation
$10k+
What slips away each month when your system isn't capturing every lead
The Fix

From Missed Opportunities to a Structured Lead System

The Revenue Engine plugs every hole in your pipeline. Every lead is captured, responded to, and followed up automatically, without you having to think about it.

Instead of relying on memory, manual callbacks, and hoping someone checks the inbox, the system handles it all the moment a lead comes in. You stay focused on the job. The engine handles everything else.

The result isn't more leads, it's more of your existing leads converting into booked jobs.

✓
60 sec
Automated text-back fires on every missed call
✓
2 min
Average reply time to every form submission
✓
100%
Of leads enter an automated follow-up sequence
✓
3×
More leads captured and converted each month
INCOMING LEADS 📞 Call 📬 Form 💬 Text ⚡ INSTANT RESPONSE Text-back in 60 seconds 🔄 AUTO FOLLOW-UP Sequences run automatically 📋 PIPELINE All leads tracked 100% tracked 3× more leads converted with a structured system in place
The Revenue Engine™

How the Revenue Engine Works

Five interconnected components that work together to capture every lead, respond instantly, and follow up automatically, so more inquiries become booked jobs.

Live metric
92%
of all inquiries captured into the pipeline automatically
Phone calls
97%
Web forms
95%
Text / SMS
91%
01 Lead Capture
Every inquiry captured. Nothing slips through.
Every inquiry is captured from calls, forms, website submissions, and text messages the moment it arrives. Your pipeline fills automatically, no manual effort needed.
✓
All channels unified, calls, forms, texts, and messages in one place
✓
Instantly logged into a structured, visible pipeline
✓
Zero manual entry, the system does it all
Response speed
60s
average time from inquiry to first response
SMS reply
<30s
Email reply
<2m
Industry avg
5hrs
02 Instant Response
Leads receive a reply in seconds, not hours.
78% of customers hire the first business that responds. The Revenue Engine fires an automated reply within seconds of every inquiry, long before the competition picks up the phone.
✓
Automated SMS or email fires within seconds
✓
Personalized to the lead source and message type
✓
Always-on. 24 hours a day, 7 days a week
Follow-up rate
100%
of leads enter an automated follow-up sequence
Day 1 open rate
91%
Day 3 reply rate
63%
Converted
48%
03 Automated Follow-Up
The conversation keeps moving, automatically.
Most jobs are won on the second or third touchpoint. The system runs multi-step follow-up sequences so no lead goes cold, without your team needing to remember a thing.
✓
Multi-step sequences across SMS and email
✓
Runs on schedule, no manual triggering needed
✓
Stops automatically when the lead responds or books
Recovery rate
94%
of missed calls recovered with instant text-back
Text-back sent
100%
Lead responded
94%
Job booked
67%
04 Missed-Call Recovery
No missed call becomes a lost lead.
When a call goes unanswered, an automated text fires in under 60 seconds, keeping the conversation alive and the opportunity in play, even when you're on the job.
✓
Text-back fires in under 60 seconds
✓
Enters follow-up sequence automatically
✓
Works after hours, weekends, and during busy periods
Live visibility
100%
of lead conversations tracked and visible in one place
Pipeline visibility
Full
Response rate
87%
Lead history
100%
05 Conversation Tracking
All lead conversations organized in one place.
Every message, call, and interaction is logged so nothing gets lost between team members or between jobs. You always know exactly where each lead stands.
✓
Complete lead history in a single unified view
✓
Full pipeline clarity at every stage of the process
✓
No leads forgotten or falling between team members
Who This Is For

Built for Service Businesses That Depend on Leads

The Revenue Engine works best for service businesses that rely on inbound inquiries to generate revenue.

Common Situation
You already receive inquiries. But your current system isn't designed to capture and convert them consistently.
See Where Your Jobs Are Leaking
01
Roofing companies
Seasonal volume creates pressure to capture every lead. Missing a single inquiry can mean thousands lost.
02
HVAC contractors
Calls come in at peak hours when technicians are in the field. Every missed call is a missed job.
03
Plumbing businesses
Urgency is high. Customers call multiple plumbers at once. First to respond almost always wins the job.
04
Remodeling companies
Projects are high value. A structured follow-up system turns more estimates into signed contracts.
05
Local contractors
Operating lean means manual follow-up doesn't happen consistently. The system replaces the gap.
06
Home service providers
Any service business where appointments are the lifeblood of revenue benefits from a structured lead system.
How It's Installed

How the Revenue Engine Is Installed

A four-step process from strategy to optimization, built around your existing lead sources.

01
Lead Flow Review
We map how leads currently reach your business and pin down where they are being lost. Handled in writing, so there is nothing to schedule.
02
System Installation
We install the Revenue Engine and connect it to your existing lead sources, calls, forms, and messages.
03
Automation Setup
Lead responses and follow-up sequences are configured to match how your business communicates with customers.
04
Optimization
We refine the system to ensure inquiries are captured and conversations move toward booked jobs.
The Scorecard

What the Scorecard Shows You

Two minutes, eight questions, and a number built from your own figures. No call, no meeting, no salesperson.

01
Eight questions
How Your Leads Are Handled Today
Missed calls, form replies, follow-up, quotes that go quiet, no-shows, and old leads. Answer honestly, it takes about two minutes and nothing is a trick question.
02
Straight away
Your Score and What It's Costing You
A score out of 100, the specific leaks you have ranked biggest first, and a conservative monthly figure worked out from your own lead volume and average job value. The full calculation is shown, so you can check it.
03
If you want it
See Exactly How It Gets Fixed
A six-minute walkthrough showing the engine catch a missed call and answer a web form in seconds. Watch it or don't. The scorecard is useful either way.
Ready to see where leads are slipping through?
Find out exactly what your business is losing, and how to fix it.
Free. No signup. Nothing to sit through.
See Where Your Jobs Are Leaking
Results

What Happens When the System Is Installed

Service businesses that stopped losing leads by installing the Revenue Engine.

★★★★★

"Om was extremely organized and professional throughout the entire process. The system he implemented helped us manage inquiries much more efficiently."

Ben Perkins
Owner, Maverick Foundations
★★★★★

"The implementation process was smooth and well structured. We were able to organize inquiries and improve how we respond to potential customers."

Tom Ferguson
Owner, Eternal Water Pools
★★★★★

"Om understood exactly what our business needed and implemented systems that made communication with clients much easier to manage consistently."

Dr. Jon Ritz
Owner, Dr. Jon's Med Spa
Get Started

See How the Revenue Engine Could Work For Your Business

Most service businesses are closer to solving their lead problem than they realize.

Often it only requires installing the right system.

See Where Your Jobs Are Leaking
Find out where your business may be losing leads.
Prefer to talk it through? Book a call instead
Secure checkoutvia PayPal
Month to monthCancel anytime
$0 setup today$2,000 waived
Registered companyPvt. Ltd., India
14-day money backFull refund, no questions
For agencies

Do you sell GoHighLevel to your own clients?

We build it for you, under your brand, and your client never finds out we exist. Workflow architecture, deliverability, funnels and site care.

See white-label services

Opens microstax.net