You booked the estimate. It's on the calendar. Then the homeowner doesn't answer the door, and an hour of your day and a tank of gas are gone. No-shows are one of the quietest profit leaks in roofing.
A booking isn't a commitment
Life gets in the way. People forget, get cold feet, or book three roofers and only keep the one that stayed top of mind. Without a reminder, more than a quarter of your estimates can quietly evaporate.
Reminders do the remembering
A short sequence, a text the day before, a morning-of confirmation, and a quick way to reschedule, keeps the appointment real. It also surfaces the people who were never going to show, so you can fill that slot with someone who will.
Protect the time you already booked
Every no-show you prevent is an estimate you don't have to chase twice. It's the same job, done once, with no extra marketing. That's about as efficient as growth gets.