A homeowner submits a form, then their phone rings from a number they don't recognize. Most of the time, they let it go to voicemail. Send the same person a text and they read it within minutes. How you reach out matters as much as how fast.
Texts get read. Calls get ignored.
Nobody answers unknown numbers anymore, and almost nobody checks voicemail. A text slips past all of that. It's low-pressure, it's on their terms, and it sits right there until they reply.
This isn't "stop calling"
Calls still close jobs. The point is sequence: open with a text to start the conversation and confirm interest, then call once they're expecting to hear from you. A warm call beats a cold one every time.
Let the system send the first text
The fastest text is the one that goes out automatically the second a lead comes in, while you're still on a roof. By the time you call, they already know who you are and they're waiting.